What is COACH TRACK, exactly?
It's a new phenomenon for the leader in all of us.
Coach Track is the state-of-the-art coaching and accountability software built to modernize the way dealerships lead, develop, and win.
It’s designed for leaders who believe culture isn’t created by motivation alone—it’s created by consistent execution, clear expectations, and intentional coaching.
CoachTrack helps turn your daily process into measurable performance by giving your team a simple, powerful system to track activity, build momentum, and stay aligned with the standards that drive results. Whether you’re leading a single rooftop or scaling across multiple locations, CoachTrack brings structure, visibility, and consistency to the way your team performs.
So, why does Coach Track even exist?
Most dealerships don’t have a talent problem—they have a consistency problem.
Great leaders coach. Great teams execute. But without a system, accountability becomes reactive, follow-up becomes inconsistent, and performance becomes incredibly unpredictable. CoachTrack was built to solve that.
It gives your store a modern framework to:
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Coach with purpose
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Track performance in real time
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Build a culture of ownership
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Create repeatable success across the entire team
TESTIMONIALS
“Coach Track has been a game-changer for our team at Fair Oaks. It’s helped us bring more structure, accountability, and consistency to our coaching process—without adding extra noise to our day.
What I appreciate most is how easy it is to track progress and follow up with purpose. Instead of coaching being something we ‘try to get to,’ Coach Track helps make it part of our DNA. Our managers are more intentional, our team understands the expectations, and the results are showing up in performance and morale."
Hermann Cuadros
Vice President & General Manager
Fair Oaks Chrysler - Chantilly, VA
"We’ve been using Coach Track for some time, and it’s been a game-changer for our team. At first, I honestly thought it was just another digital training platform... something people would click through and forget. But Coach Track is different. It doesn’t feel like “training” at all. It feels like true coaching. My team actually engages with it. They don’t avoid it—they lean into it. Even better, they’ll proactively look forward to utilizing the software to empower our team.
Coach Track is truly a dynamic accountability resource for our staff and a real contributor to our overall performance. It’s helped us identify gaps, put a plan in place, and actually follow through with execution—not just talk about improvement. And it's all built into the software from the first coaching conversation to documenting the progress that each employee has made.
If you’d like to hear more about our experience, feel free to reach out anytime."
Paul Sansone Jr.
Founder and Owner
Sansone Jr's Automotive
Dealer Controlled Leasing
"Coach Track has helped us improve in several key areas, including technology adoption, business processes, CRM optimization, sales training, and leadership development.
What sets it apart is the focus on real dealership improvement—not generic training. Coach Track supports a custom approach that blends coaching, accountability, and practical experience in a way that actually fits how we operate.
It's effective, user friendly, and has been a great fit for our store and has delivered real results."
Tom Agresti
Chief Information Officer
Dream Motor Group
Let’s Transform Your Staff - Book a DEMO now.
Get in touch so we can start working together immediately on building Coach Track for your business!
